The automotive industry benefits from our expertise in non-equilibrium plasmas, thermal (arc) plasmas, electromagnetics, combustion, and heat transfer. The regulation mandated move towards low-emission, lean-combustion and smaller displacement high-pressure combustion engines has motivated the industry to rethink existing combustion strategies. Correspondingly, combustion ignition has now emerged as a major problem for these new systems. Our simulation tools (e.g VizGlow, VizSpark, and ChemZone) have been used in the analysis and design of existing spark-plug designs, design of next generation spark-plugs, and next generation, unconventional, plasma-combustion ignition systems. We have worked extensively with the industry through a number of consulting projects and software licensing agreements.